Cross-Border Healthcare Business Consulting

Ensuring your success in China

Cultural Bridge
Whether it’s deep-core innovation, a medical breakthrough, regulatory demands, or cultural and market challenges, the support of local experts with deep knowledge and experience is required to secure success.

Business Driver
Red Orchid Consulting works with healthcare companies to deliver better value for investment, drive down costs and complexity, and guide the organization toward success in the new market.

Healthcare Insight
Our experts in MedTech, hospitals, pharmaceuticals and dietary supplement bring comprehensive, deep, and diverse experience to every healthcare engagement.

Mission Statement

Established in 2016, Red Orchid Consulting Oy Ltd. is a growing business leader in advising Finnish companies, organizations, and research institutes on the matters of entering the Chinese market, and providing a top-level platform for Chinese companies to enter the EU markets via Finland.

Our team has first-class expertise in R&D, regulations, management, business development and public affairs in the field of healthcare and pharmaceuticals.

We are passionate about helping our clients succeed. We look forward to becoming your trusted long-term partner to ensure a success story in China and the EU from the early steps.

Red Orchid Consulting is a member of


Red Orchid Consulting consists of a group of veterans in the various fields of commerce. The team has a vast amount of experience in dealing with business development and expansion, and a strong grasp on the cultural intricacies of conducting business within China and Finland.

Meet our managing director – Ulla Nurmenniemi, M.Sc Managing Director, Chairman of the Board

A top expert of Change Management and Human Resources in both the public and private sectors of social and healthcare field in Finland and China. Ulla has a strong track record of achievements in strategic and budgetary priorities and innovative approaches in business development and operation. She has directed three clinic hospitals of the largest private healthcare company in Finland and made them the most profitable units for shareholders, as well as having the highest customer satisfaction ratings in Finland.

Ulla is a respected business leader, and currently Vice Chair of the Board of Directors of Finnish Business Council Beijing (FBCB). Ulla currently lives in Beijing, China.


Red Orchid Consulting helps healthcare companies in the development of the full spectrum of strategy, operations, research and development, and technology transfer. Our cross-sector and cross-border advisory teams bring comprehensive, deep, yet diverse experience and leadership, and collaborative values, to every engagement with both in-house and external top experts to ensure the quality and results for our customer’s success.
Our services include, but are not limited to, the following. All services are tailored specifically for the client enterprise’s needs.

For entering the Chinese markets:

— Market entry strategy
— Promotion and distribution consulting
— CFDA Device Registration
— Technology transfer strategy
— Intellectual property rights and trademark strategy, registration
— Global recruitment of doctors and physiotherapists

For entering the European markets:

— CE certification and consulting
— EU REACH chemical import consulting
— Authorized representation
— Public affairs
— Training programs for healthcare professionals

Regardless of your targeted market, you may also turn to us in the following matters:

— Promotion and distribution consulting
— Partnership and investment consulting
— Legal contract reviews
— Translation services (Finnish-English-Chinese)
— Market research and surveys
— Assistance for international delegations
— General advisory

Contact Us

For any inquiries, please do not hesitate to contact us via either email or WeChat

WeChat scan